Those fonts are legible, accesible and they won’t offend design-savvy individuals. Presentation fontsįirst four fonts, 3 sans serif and 1 serif, are meant for your presentations, booklets and boards. With this lecture out of the way, let’s take a look at what can we use to improve our presentations. Sans serif fonts say modern, clean and relatable. Serif fonts say traditional, established and trustworthy. The only important thing is what message these two types convey. I am not planning to bother you with history. Thus, serif font has serifs and sans serif fonts do not – pretty straightforward, right? I marked them for you on the picture below. Serifs are these small decorative strokes at the end of letters stem. The difference between them is pretty easy to spot. Two main categories of fonts are serif and sans serif fonts. Thus, by definition, font is an assortment of characters of one visual style. Nowadays, with most of the fonts used in digital environment, we most often use the term “font” and no longer differentiate between the “font” and “typeface” One typeface might include several fonts based on the same visuals.įor example, the typeface “ Futura” may include the fonts “ Futura light”, “ Futura italic”, “ Futura bold” and “ Futura extended”, however, the term “font” might be applied either to one of these on their own or to the Futura font as a whole. What is font and typeface?Ī typeface is the most general typographical unit. But let’s cover some basics first, so typographers and other know-it-alls can skip the next few paragraphs. Therefore I decided to create a list of my go-to fonts for various occasions. Choice of a font can often make or break the project or presentation and the right choice can contribute significantly to the engagement of our partners. See? All of these are very different and call for a variety of fonts we need to have in our sleeves.
And do not forget about the font for client presentations! We need to choose the right font for wayfinding, right font for the name of the building. We need a font for our websites, portfolios. Quite often, architects need to choose the right font for the occasion.
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